Momo is still predominantly focused on light alloy road wheels, but the Company has brilliantly carried on the business of developing innovative racing products, incorporating ambitious technological goals and continuing to improve the quality, the safety and the superior design of Momo products. An example of the goals achieved by the Company was the exclusive supply of Momo steering wheels for the GP2 Championships in Europe and Asia. More recently in the US, Momo has developed a new generation of steering wheels for NASCAR, which are currently used by many top teams and drivers. Since the beginning of its history, Momo has always strived to be an authentic pathfinder in product innovation and marketing. For instance, Momo was the first Company to create and produce the collapsible hub for aftermarket steering wheels. The current brand value of Momo can be attributed to the quality and the beauty of its products, as well as its careful and precise marketing and communication strategy, which has evolved with the times during the half-century history of the Company. In 2006, a new innovative advertising line was launched; related to the world of action movies, and it is still considered stylish today.
The Momo brand continues to be inspired by simple yet very strong values: product quality, superior craftsmanship, maximum safety standards and the highest performance levels. Design, advanced technology, quality and an exclusive image: these elements have always been the secrets of this successful Italian company, famous all over the world, Momo.